WooCommerce Optimization Guide
Ecommerce websites are heavily dependent on quick site uptimes to increase and retain their sales. For customers, it is always, the quicker the better. No matter how beautifully designed your website is, the end-user will never see it if it takes too long to load.
The other factor that drives sales is the SEO ranking of the website, which incidentally also takes into account the site upload timing. Fortunately, WordPress and WooCommerce give you enough and more flexibility to optimize your store and its various aspects, so that site performance can be enhanced.
Site Speed Measurement: Overview
WooCommerce Optimization starts with site speed measurement. To optimize site performance, you need to know how your site is doing at present and understand which areas you need to focus on. It is a good idea to analyze your website’s current performance on sites like YSlow, GTMetrix, WebPageTest, or Google PageSpeed Insights. These sites check your site and even individual pages for optimization and determine the areas which you need to work on, to improve site speeds.
The key aspects that are identified during a site speed test are:
- Page load time
- Total page size
- Total number of requests processed
- The relative page performance, with respect to similar sites analyzed
A daily, weekly, or monthly site speed measurement helps you track visitation patterns and optimize site speeds accordingly. It is also a good idea to analyze your site upload time from various servers across the web which gives you a definite benchmark to work from.
Once you are sure about the changes you want to make to better web performance, it is time to turn to website optimization. Optimization starts from the basics, with hosting, server, and caching optimization, progressing to page, image, and database optimization.
- Hosting, Server, Caching
- Product Page
- Checkout Process Optimization
- Database Optimization
- Conversion Rate
- Mobile Optimization